This is an original brand identity I created in collaboration with the UConn Library, UConn Archives & Special Collections, UConn University Communications, and the artist's foundation. I led the design work from initial idea to completed brand standards and implementation for a suite of print and digital marketing materials, two exhibits, a symposium, videos, and a stand-alone website.
I worked with UConn Web Development and our project archivist, providing creative direction for the website. I worked with our project archivist and the UConn sign shop for production and installation of print-on-vinyl exhibit graphics and signage.
I worked with UConn Web Development and our project archivist, providing creative direction for the website. I worked with our project archivist and the UConn sign shop for production and installation of print-on-vinyl exhibit graphics and signage.
I approached designing the logo and brand standards with gratitude and a sense of responsibility, it was an honor creating the identity for this collection. We arrived at a wonderful and thoughtful brand design that worked well across multiple applications for web, digital, print, and experiences.
The following are pages from the proposal / brand standards.
For alt text descriptions of the images on this web page, please call Emily at 718-938-5972
Creative direction for website design
e-mail invite design
Exhibit Design
Design used as a digital marketing image and a large postcard
